Do you want to learn how to break out on tiktok and be the next big thing?
you are in the right place...
We've put together this crash course to help you go viral, drive engagement, and improve the overall performance of your tiktok marketing initiatives.
You will learn the strategies to get views, build your influence and the tools that will help you achieve success on tiktok.
let's get started.
have you never used tiktok before?
not sure which posts will get your audience to watch your video multiple times?
don't worry, you can always borrow ideas from trending tiktok videos.
studying trending video content gives you a better understanding of what your target tiktok user might want to see from brands.
Trendy hashtags like jif's "#jifrapchallenge" racked up more than 7.4 billion views.
very sweet, huh?
the #jifrapchallenge took advantage of tiktok's duo feature to make the challenge more engaging.
to participate, users simply need to eat a bite of jif peanut butter and rap with ludacris.
(read also: the best questions to ask on instagram story)
this next video from gymshark achieved an impressive 12.1 million views in just a few short months.
gymshark does not rely on product promotion on tiktok. rather, they focus on uploading related memes, fitness tips, inspiration, and "failure" videos to entertain their followers.
home home plus is an e-commerce brand on tiktok that posts "satisfying" product videos to drive sales.
In one particular video, they featured a vegetable slicer for creating perfectly even slices of potatoes. It doesn't sound too exciting, but it's satisfying enough to get 69.3 million views and 2.5 million likes.
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Do you have some tiktok video ideas in mind?
Sometimes posting a great tiktok video isn't enough to spread your post like wildfire.
there are many other ways marketers and established brands use tiktok to encourage people to watch their short videos.
Here are some tips on how to get more views on tiktok after posting your video.
Proper scheduling is the key to maximizing the organic reach of social media posts.
the latest version of tiktok allows you to schedule posts to post at a later time. but if you want to schedule your tiktok videos in bulk, you can do it with social view.
simply connect your tiktok, create a post schedule and voila, you can start adding posts to your queue.
tiktok posts can be easily shared on other social media platforms such as facebook, instagram and youtube. If your tiktok videos are 15 seconds or less, they are perfect for your instagram stories.
You can use tiktok promotions from the "creator tools" section of the app to increase the exposure of your tiktok videos.
Promo campaigns can be tailored to specific goals, such as getting more views or gaining more followers. tiktok can target your audience automatically, or you can define them yourself using demographics like age, gender, and interests.
To build your sphere of influence on tiktok, you need more than just views.
you need to develop a brand that is personable, relatable and authoritative at the same time.
Here are some of the best ways to do this:
tiktok is a hotbed of trends.
Hundreds of thousands of challenges, effects, hashtags and sounds are trending every day. you can dramatically increase your brand visibility and authority by joining these trends.
building a presence on multiple networks, not just on tiktok, will help increase your brand authority.
instead of hopping between platforms for analytics, you can use social view to consolidate your social performance tracking.
To explode on tiktok, you need the help of the community to share and spread your content to a wider audience. you just need to create interactive videos that users will love to participate in.
there are several ways to make your tiktok videos more interactive:
how often should i post on tiktok?
on tiktok, the golden rule is to post at least one video a day to get and keep momentum.
Some of the biggest tiktokkers post multiple times a day. but for new brands, posting more than twice a day will have diminishing returns.
In case you didn't know, tiktok has a built-in Q&A feature that can help brands answer their audience's questions.
To access this feature, go to your 'creation tools' and simply tap 'questions and answers'.
tiktok should immediately provide you with a list of questions you can answer for some social points.
remember that you can also ask questions to gather feedback and engage your audience. it will also make you visible through the question and answer pages of other users.
for a more complete set of tips, read our guide on "how to become a tiktok influencer".
the best way to ask questions about tiktok is by creating a real post about it. doing so will make it easier for your question to reach your audience's discovery feeds.
check out some of the best tiktok question types you can ask on the platform:
To help you grow your following, we've compiled a list of the best tiktok tools for marketers and brands in 2022:
tiktok is a great platform for audience engagement. the tiktok community is very active and full of people who are ready to interact with brands.
take your first step to exploding on tiktok by creating a tiktok account.
Once you've created your account, sign up for a free vista social account so you can start creating short videos, scheduling your posts, tracking your links, and running reports to get a clear picture of how your posts are performing. tiktok initiatives.