How to Get More Views on TikTok in 2023: Tips for Growth - Planable

tiktok has become the fifth most popular social media app, ahead of snapchat, twitter and pinterest in six years. it has close to 700 million monthly active users (mau). the hook that attracts visitors is short, easy to digest and entertaining video content. Because there is a huge untapped market for content on this platform, you should learn how to get tiktok views on the videos you post.

The platform is aimed at millennials and generation z. According to Pew Research, more than half of the population ages 18-29 have used TikTok. It is worth noting that tiktok usage shows a rapid increase in all age categories. The platform enjoys a higher interaction rate than YouTube and Instagram.

That's saying a lot.

A high engagement rate means tiktok is rapidly gaining popularity among marketers as it offers a new avenue for brands to reach their target audience. However, marketers often get frustrated with tiktok marketing as its algorithm works differently than instagram or facebook.

this article will help your brand crack the code on how to get more tiktok views for your videos:

• use hashtags
• wacky subheadings
• use music and sound effects
• invest time and effort in promotion & cross promotion
• find your audience/niche
• pay attention to the upload frequency
• be consistent
• the important thing is quality
• collaborate with other tiktok creators
• interact with the audience (like, comment, share)
• target completion rate
• be unique and creative
• ride the viral trends
• optimize your profile & videos
• do your research

getting more tiktok views 101

before we get into the tips on how to get tiktok views for your videos, let's take a comprehensive look at the platform and answer some basic questions:

what is a "view" in tiktok?

unlike other social platforms, a "view" on tiktok is very simple. the second a video starts playing counts as a view. the only caveat is that if you are the creator of the video, your views do not count. With a low barrier to entry to get tiktok views, accumulating the metrics is not difficult for tiktok.

how much does tiktok pay per view?

tiktok started its creator fund in august 2020. the fund offers payments to the most popular users of the platform. as tiktok says, "through tiktok's creator fund, our creators will be able to earn additional earnings that help reward the care and dedication they put into connecting creatively with an audience that is inspired by their ideas."

There is no standard fee payable as the funds available in the creator pool change daily. however, you can expect to earn between $0.02 and $0.04 per 1,000 views as a general rule of thumb.

source: tiktok

but not everyone can take advantage of tiktok's bounty. To be eligible for payment through the tiktok creator fund, you must meet all of the following criteria:

• You must be at least 18 years old.
• have a minimum follower base of 10,000.
• You must have at least 100,000 video views on all your videos in the last 30 days.
• You must be based in one of the following countries: United States, United Kingdom, France, Germany, Spain, or Italy. (sorry rest of the world!)
• your account must comply with the tiktok community guidelines and terms of service.

If you meet the requirements, you can apply for the Creator Fund through your application. Open settings and privacy, select creator tools, followed by tiktok creator background. if your account is eligible, you will be asked to enter your contact details and you will be required to sign the creator funding agreement. Don't know how to get tiktok views for your videos? signing up for the creator pool is one way.

should you buy tiktok views?

no! you certainly shouldn't buy tiktok views! you can put your credit card back in your wallet. You can't buy social media success on tiktok. if you do, your view metrics may go up, but your engagement rate will plummet. don't even try to play with the tiktok algorithm. instead, invest your time using the tips we share in this article to get more tiktok views.

how many views on tiktok is viral?

Usually tiktok will show your videos to 500-600 viewers. If you get views from 70% of that audience, your video qualifies as viral. remember, even a 1 second view counts. Knowing how to get tiktok views starts with knowing how to create engaging content.

are views or likes better on tiktok?

views, followers, likes and comments are engagement metrics monitored by the tiktok algorithm. It is not that one is better than the other. to get noticed, you need to work on increasing all engagement metrics.

how long does it take for a tiktok to appear on the fyp (for your page)?

fyp is the holy grail of all tiktoks. the simple answer here is that it depends on your overall engagement metrics. Established tiktokers with high engagement metrics can post their videos in less than an hour, while those just starting out can take up to 15 days or more.

how long does it take to get more views on tiktok?

Getting views for your videos takes time and patience. Every time someone watches your video, it is instantly added to your view count. However, if you are just starting out and have a low engagement score, your videos may gain traction in the future because this is how the tiktok algorithm selects content for users.

why isn't my tiktok receiving views?

There are a number of factors that affect the number of views your tiktok account gets. For example, tiktok marks newly created accounts that post content immediately. you should use the app as a normal user to avoid this before posting your own videos. your account could also be in the wrong category or use the wrong hashtags.

why does my tiktok stop at 1000 views?

This problem usually occurs when you post videos too often. when you post too many videos simultaneously, tiktok will also need to check your videos first. it is also possible that your content does not interest your audience.

how to get more views on tiktok

completion rate is king on tiktok. you should focus on making videos that most people watch to the end. when your video has a higher completion rate, tiktok will show your video to more people. this is how the algorithm works.

Videos with a high completion rate and lots of repeat views get you on the page of more people for you. the key is to hook them in the first 1-3 seconds and keep them hooked until the end.

“tiktok is designed to be fast-paced, which means that it is imperative to grab the viewer's attention in the first few seconds. Generally, the most successful tiktok videos are the ones that require little to no introduction and dive right into the entertainment. You'll want to immediately introduce the theme or topic that you intend to represent the overall purpose behind your video.

for example, my most successful tiktok video (51.5 million views) is a parody-style video reflecting a customer service moment at a grocery store; My strategy for this video was to quickly present an issue that was relevant and topical, to grab the audience's attention and quickly pique their interest.”

samantha erickson, tiktok creator @snerixx

now let's dig deeper and see the steps you can take to get more views on tiktok:

use hashtags

Hashtags are powerful tools for generating engagement with your audience. Hashtags tell the all-powerful tiktok algorithm what your video is about, and therefore who might be interested in watching it. Hashtags are also essential when users want to discover new, relevant content through search. Another way is to go niche with a specific hashtag relevant to a narrower, more focused audience.

there is enough evidence to suggest that videos with trending topic hashtags are more likely to end up on the page for you, so it may be worth keeping an eye on current trends and jumping on the bandwagon (make sure the hashtag is relevant to your content). there are several ways to find trending hashtags. hashtags are a great solution to the problem of how to get tiktok views for your videos.

source

The easiest way is to simply tap the "discover" tab on your screen and tap trends. tiktok will show you current trending hashtags and previews of selected videos tagged with these hashtags.

other ways to find trendy tiktok hashtags are by tapping the search bar and typing in the topic you're looking for. Scouting your competition is another way to see the hashtags they are using and the ones that are getting the most views.

“tiktok hashtags are really helpful for building followers and increasing engagement, but you have to use them correctly. there are certain hashtags that are used so much (think #makeup as an example) that your video will drown in a sea of ​​viral videos from influencers.

I would recommend tagging your brand. As an example, shein uses the hashtag #shein; this helps your brand discoverability and increases ugc by placing a hashtag of your brand.

It's hard to say which hashtags would work for your specific brand, so I suggest monitoring relevant influencers in your niche to see what hashtags they use. my main advice is to make it relevant to the content; this will help you retain engagement and followers, which is ultimately more important than short attention spans."

sharon van donkelaar, cmo and director of growth at expa

quirky captions

tiktok makes it easy to turn on subtitles on the videos you create. there is a feature where tiktok automatically adds subtitles just by scanning the audio of your video. Of course, you can always manually add subtitles to capture what you said or add more flair and a touch of your personality to your videos.

Captions work like the algorithm hashtags as it "reads" your video and decides who it would be most relevant to. the caption helps give the app additional context of what's going on in your video.

use music and sound effects

hashtags are not the tool in your tiktok arsenal to increase your views and engagement. Just like hashtags, the tiktok sound has its trend cycle. different sound effects in tiktok sound also go through popularity cycles. keep your ears peeled for recurring sound clips that you can jam on.

“One of the best ways to get more views on your tiktok videos is to use current trending sounds in your videos. those who use tiktok like to watch the videos that use trendy sounds. by clicking on the sound of a video, you can see all the other videos that use this sound or effect. this broadens the audience that will see your videos.

even if you don't have sound on all the time and just have it in the background, as long as you use the trending effects, people will click on it to watch the video. It can be helpful as a content creator to keep an eye on trending sounds and save them for use at a later time so you don't lose them. many times these sounds have a specific dance or pattern that accompanies them. it may be helpful to follow this pattern or modify it a bit to increase the chances of someone watching the video.”

adam moore, founder of socialplus

Another way to discover trending sounds is to tap the create (+) button in the app and then tap add sound. which will show you the current most popular audio clips.

invest time and effort in promotion & cross promotion

Once you have created and uploaded your video on tiktok, you need to spend time promoting it.

tiktok has launched its promotion feature, which allows you to market your videos organically to reach new and relevant audiences. Finding your organic audience through the promote feature will no longer be penalized or blocked. If you're running an email outreach campaign as part of your social media strategy, you can use follow-up emails to introduce your channel to your audience and an email validation API to make sure your emails make it to the audience. correct inbox.

tiktok could reward those who jump on this new trend quickly. tiktok promotion works like facebook boost and is a tool to advertise people on the platform. allows creators, influencers, and businesses to send posts to a larger group of consumers. this feature is valuable to grow your audience on tiktok.

Knowing how to get views on tiktok goes beyond promoting it on the platform. it also includes promoting snippets of your videos on other social platforms. For example, you can use teasers to engage audiences on Instagram stories or tweet a link on Twitter. soon you'll be running a full omnichannel social campaign.

find your audience/niche

if you have a compelling video, there's an audience for it. The audience on TikTok is well segmented and can be highly concentrated, from a literary crowd on BookTok to a vibrant community on rugs.

The key is to find the audience niche that best relates to your content. watch some videos in your relevant community and find out who you want to hang out with. Look at popular accounts in these communities and look at thighs like hashtags used, formats, referrers, and content that got high engagement. use that as inspiration for your videos.

Commenting and liking others' content can help build relationships with your targeted audience. Hopefully your quirky or insightful answers will inspire a fellow tiktoker to check out your page content.

“There is a misconception that only young people use tiktok. actually, tiktok users belong to a wide range of demographics. almost 60% of the users are actually millennials, genxers, or baby boomers, which goes to show that tiktok is not just for genz.

This is good news for those interested in advertising on tiktok because it means there are a wide variety of communities and niches accessible. the key is to narrow your focus to your ideal customer and find relevant topics, hashtags, and tiktokers that have decent follower sizes to help optimize your ads.”

leo livshetz, founder and CEO of unhide

pay attention to the frequency of uploading

here's another secret, successful tiktok creators are frequent posters. the highest echelon of creators post up to 3-4 videos a day. If you hope to go viral with your videos, you should create enough content and upload it daily using your tiktok scheduler. We already said that you need to dedicate time to start standing out on tiktok. there are no shortcuts here.

If you keep a low profile and only post 1-2 videos a week, it's unlikely your videos will show up in other people's feeds for you. The best tiktok accounts post multiple videos a day, and while that may be out of your reach as a freelance creator, posting at least once a day is a must.

a warning here. quantity without quality will get you nowhere on tiktok. your videos will gather no engagement or traction, and your efforts will be wasted. if it's an established brand, once a day every day of the week is a starting point. the more high-quality content you create, the more likely you are to find an audience that engages with it. When you increase your posting frequency, you don't need to worry about flooding or spamming your followers' feeds. remember, all the content you post on tiktok is curated. So you won't overwhelm your followers, unlike if you post multiple instagram or facebook videos a day.

“post frequency is a widely ignored metric that is the cornerstone of the tiktok algorithm

in my opinion, the key to success on tiktok is to be strategic in your posting strategy. You need to find the right balance between creating or sharing new, engaging content that your audience will love, and staying consistent with your posting schedule. this means consistently posting at regular intervals, which for most will require following a content plan.”

chris grayson, founder of influencermade.com

be consistent

Be consistent with your creation and publication from start to finish. maintain a consistent channel tone, content type, and quality in your videos. ensure consistency in your posting schedule and how you use audiovisual elements in your video. the idea is to make your content instantly recognizable to the viewer.

consistency will make your channel gain traction and recognition with viewers and the tiktok algorithm.

the important thing is quality

yes, most videos on tiktok are shot on people's phones, but that's no reason to compromise on quality. let's split quality into two parts here. The first is the technical part. pay attention to critical details like maintaining proper framing, ensuring proper lighting, and using external microphones for the best sound quality. checking the boxes for these critical technical elements will keep users engaged. tiktok prioritizes high-quality videos to place on the page for you.

tiktok is a creator-centric platform that emphasizes fun content and rewards users' creativity. think about topics that a wide audience will relate to, engage the viewer in the first five seconds, and use the video to tell a fun and quirky story. a good narrative consists of writing better dialogues. a story prepares the viewer for a twist that follows and leaves the viewer searching for more.

“balance your original and user-generated content. Unique content with the appropriate trending hashtags will stand out among other tiktoks, and when you share posts from your brand partners and clients, you add credibility to your brand. For example, one of our two best-performing tiktoks is original content featuring our employees. the other is a forwarding of a

popular video with will ferrell and mark wahlberg that we framed in the context of our brand. You can optimize your profile and increase views when you have a mix of original and user-generated content.”

bill glaser, executive director of featured foods

collaborate with other tiktok creators

tiktok is a social network and, like all social networks, the keyword here is "social". As a creator, you must interact with other creators. So you should spend time watching, liking and commenting on other people's videos. remember, engagement is a big part of the algorithm's ranking criteria.

Another way to broaden the reach of your videos, thus increasing the chances that they will go viral as popular videos, is to collaborate with other tiktok creators. You can even reach out to influencers who might agree to work with you on your videos.

interact with the audience (like, comment, share)

focus on your followers and audience. By responding to comments, you build a relationship with your audience. When you reply to the same viewer on different videos, the TikTok algorithm sees it as an engagement with the viewer, making your video more likely to appear in your feed for you. the more you engage with your audience, the more videos will appear on their pages for you. just make sure you don't use buzzwords in your dialogue.

Another nifty idea is to post a 2-3 sentence comment explaining how you came up with the topic of the video. allows viewers to meet the creator behind the content.

“Interacting with users in your niche is a great way to increase your views on tiktok. When you know who your niche audience is, you can tailor your content to what they want to see. You can engage with users in your niche by tagging their content and engaging with their comments on your page. the more activity there is on your page, the more the algorithm will boost your content.”

devon fata, CEO of pixoul

target completion rate

While it's true that viewers only need to watch a fraction of a second of your video for you to get a "view", it's very important that they keep watching until the end.

That's because the tiktok algorithm prioritizes videos with high completion rates. You want to offer quality content in terms of your page recommendations.

so how do you keep your audience's attention until the end? play on their curiosity and offer value. hook them in the first few seconds with a promise of what's next if they stick (video tutorials and recipes are great for this!) reveal.

“As a b2b saas company, what we offer and our audience base is different from more traditional b2c companies. so being super trendy or flashy with our tiktok just doesn't work that well. our audience base is looking for a quality information resource that can provide them with value, and since we know what they are looking for in terms of service, we know what will work best in terms of social media content. our best videos are the ones that provide tips and tricks - short videos that are direct and educational."

kyle macdonald, COO, force by mojio

be unique and creative

your tiktok idea should be unique. you want to create content that resonates with a wide audience, is fun to watch, and makes you stand out as a creator. where do you start? here are a couple of suggestions to get you started (or discover even more tiktok video ideas):

• Create a Branded Hashtag Challenge: TikTok challenges use specific hashtags and encourage your users to create videos around a challenge topic. it is often started as part of a viral campaign or trend.
• Share a how-to video: Use your video to provide valuable tips on using a standard product or service or an educational video. dr. danielle jones, or mamadoctorjones, has reached more than six million views with her sexual health and pregnancy videos.

the idea is to let your creativity flow and develop unique and creative content that makes you stand out from the crowd.

ride the viral trends

there's always a dance trend on tiktok. remember the renegade?

Once a trend reaches critical mass, it enters the consciousness of the mainstream audience. that's your cue to jump on the bandwagon and create your viral video that aligns with the trend.

dance challenges are often based on a particular song, a specific sequence of moves, or in some cases both. An example of this is flipping the switch that features Drake's song and has two people switching places in front of a mirror.

the trick with dance videos is to be genuine. if you're not enjoying it, it will show up on the screen and the video will feel stiff and fail with your audience.

“be genuine and organic. while high production videos can work well, the ones that tend to work best generally look like they were made by the average person. these are easier to relate to and have similar legitimacy to word-of-mouth advertising. when we started tiktok ads we reused facebook content. the quality was high and it worked quite well on the intended platform. however, when it came to tiktok, it didn't generate the same kind of traction. we knew this was probably because it looked like a traditional ad.

In the future, we seek to utilize the virality of genuine content and the word-of-mouth sensation that influencers provide. Combining these two aspects with trendy sounds or filters can provide a huge boost to creative resources.”

geoff crain, chief digital officer at kingstar

optimize your profile & videos

A unique and memorable name is the starting point of your tiktok bio. It sets the tone for what your account is all about and ensures that you appear in relevant keyword searches. tiktok gives you a clickable url to your bio. use it wisely as you only get one chance here. This feature turns your tiktok feed into a mobile-optimized and clickable landing page.

A picture is worth a thousand words. take the time to select a unique icon that represents you. tiktok gives you exactly 80 characters in your bio to describe who you are and what you have to offer. keep it short, to the point, snappy, and engaging.

do your research

Last but not least, let's talk about the research, which is perhaps the most important and sometimes the most challenging part of your creation process. As you develop your content curation skills, you'll learn to publish an increasing amount of interactive content over time. you'll soon notice that only a fraction of your content gains popularity while the rest remains buried in the crowd.

use that knowledge and insights from tiktok to refine your content and make it more engaging. Start by understanding the type of content that works best with your audience and gets the most traction.

Extending your research to your audience can help you build a customer picture that includes your audience's demographic and psychographic details. that includes data about your tastes and preferences.

However, this information and analysis is only available on professional tiktok accounts. therefore, you would do well to switch your account to "pro" once you have reached a critical mass of followers.

ready to get out there and get more views on tiktok?

use these tips and tricks to get your foot in the door of the tiktok world. The tiktok algorithm is mysterious, but it is possible to crack the code with practice and patience.

make tiktok your social platform of choice, whether you're just starting your own business or looking to build your online presence. With a little time and effort, you can quickly accelerate your tiktok audience growth and start seeing positive results. be open to experimenting with different ideas until you find your sweet spot.

good luck!